{"id":9413,"date":"2018-11-24T13:48:47","date_gmt":"2018-11-24T12:48:47","guid":{"rendered":"https:\/\/onehouse.dev.one-house.pl\/uslugi\/btl\/"},"modified":"2024-05-02T14:58:14","modified_gmt":"2024-05-02T12:58:14","slug":"btl","status":"publish","type":"page","link":"https:\/\/one-house.pl\/en\/services\/btl\/","title":{"rendered":"BTL"},"content":{"rendered":"<h2><strong>BTL<\/strong><\/h2>\n<p>BTL (Below The Line) marketing refers to communication initiatives with a narrower focus than ATL activities. These initiatives target specific, narrowly-defined audiences. BTL encompasses various advertising formats placed at the point-of-sale (POS), including printed leaflets, brochures, stands, as well as promotional items like magnets and mugs.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>POS materials (posters, flyers, wobblers, dispensers, illuminated forms, etc.)<\/li>\n<li>Promotional materials (folders, pens, etc.)<\/li>\n<li>Concepts and materials for consumer-focused promotions<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"BTL BTL (Below The Line) marketing refers to communication initiatives with a narrower focus than ATL activities. These initiatives target specific, narrowly-defined audiences. BTL encompasses various advertising formats placed at the point-of-sale (POS), including printed leaflets, brochures, stands, as well as promotional items like magnets and mugs. &nbsp; POS materials (posters, flyers, wobblers, dispensers, illuminated&#8230; <a class=\"view-article\" href=\"https:\/\/one-house.pl\/en\/services\/btl\/\">View Article<\/a>","protected":false},"author":1,"featured_media":9203,"parent":9371,"menu_order":49,"comment_status":"closed","ping_status":"closed","template":"page-ppo.php","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing BTL - one-house.pl<\/title>\n<meta name=\"description\" content=\"Take advantage of BTL services to precisely target your communication to specifically defined audience groups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/one-house.pl\/en\/services\/btl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing BTL - 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