{"id":10129,"date":"2024-10-08T11:36:51","date_gmt":"2024-10-08T09:36:51","guid":{"rendered":"https:\/\/one-house.pl\/?p=10129"},"modified":"2024-10-09T12:57:17","modified_gmt":"2024-10-09T10:57:17","slug":"os3-and-one-house-are-leading-the-anniversary-campaign-for-rolmlecz-50-years-timeless-taste","status":"publish","type":"post","link":"https:\/\/one-house.pl\/en\/os3-and-one-house-are-leading-the-anniversary-campaign-for-rolmlecz-50-years-timeless-taste\/","title":{"rendered":"oS3 and ONE House are leading the anniversary campaign for Rolmlecz: \u201c50 years, timeless taste\u201d"},"content":{"rendered":"<p><strong>Rolmlecz is celebrating 50 years of being on Polish dinner tables as are the generations that grew up savoring its one-of-a-kind taste. The \u201c50 years, timeless taste\u201d campaign aims to not only remind people of the legacy of the beloved \u2018cheese with the cow on the label,\u2019 but also to introduce it to a younger audience. This 50th anniversary campaign marks the next step in Rolmlecz\u2019s collaboration with the oS3 and ONE House agencies.<\/strong><\/p>\n<p>A half century has passed, bringing with it five decades of change \u2013 five different worlds and styles of living. Yet, one taste has remained unchanged. In Rolmlecz\u2019s anniversary campaign, the iconic cheese takes audiences on a nostalgic journey through the decades, from the 1970s to the present. The campaign is aimed at those who remember Rolmlecz from their childhood as well as those who are just discovering it.<\/p>\n<p><strong>Watch the ad:<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Serek z kr\u00f3wk\u0105 \u2013 jedyny taki od 50 lat\" src=\"https:\/\/www.youtube.com\/embed\/GN_k0cXOoyw\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>\u201cThis campaign is a special project for us. The 50th anniversary of a brand that has been part of so many special moments for Poles is not just a time to celebrate but also a chance to revisit some of our most cherished memories. We want both our long-time customers and new generations to rediscover this timeless flavor,\u201d<\/em> says Dorota Grabowska, Head of Marketing at SM Mlekpol.<\/p>\n<p>To reach a broad audience of lovers of the iconic cheese, the campaign features not only ATL media (including TV) but also extensive digital outreach and the use of VOD platforms. The creative content stands out with its originality and humor, and additional engagement comes through interactive social media posts and a nationwide online competition, created specially for the 50th anniversary celebration. This competition gives participants the chance to win attractive prizes, but, more importantly, it engages them in a fun experience as delightful as the iconic cheese with the cow on the label itself.<\/p>\n<p><em>\u201cWe wanted to create a campaign that is both engaging and nostalgic, yet lively and in tune with modern media consumption. That\u2019s why we decided to make extensive use of digital media, which complements traditional media perfectly,\u201d<\/em> says Monika Soko\u0142owska, CEO of oS3.<\/p>\n<p><em>\u201cWe\u2019re excited to be part of this unique anniversary campaign, which not only celebrates the brand\u2019s 50th anniversary but also builds bridges between generations,\u201d<\/em> adds Luiza Szyma\u0144czak, Account Supervisor at oS3.<\/p>\n<p>The entire advertising effort \u2013 from strategic concept to creative development and media planning \u2013 is being led by the ONE House Group. The oS3 agency is developing the strategy and creative concept, and overseeing content production, while ONE House is doing the media planning and buying. The synergy of having comprehensive services within one advertising group allows for efficient budget use and maximizes the campaign\u2019s reach.<\/p>\n<p><em>\u201cClose collaboration between agencies within the ONE House Group is key to our success. It allowed us to ensure that both the creative and media buying aspects would be perfectly aligned with the client\u2019s goals and needs,\u201d<\/em> says Katarzyna Baczy\u0144ska, Head of Media at ONE House.<\/p>\n<p>The advertising spots were produced by Graffiti Films, with Armin Kurasz directing.<\/p>\n<p>The creative team responsible for the campaign includes:<\/p>\n<p>On the client side, Aneta Wysocka-Wejda, Deputy Head of Marketing at SM Mlekpol, has been overseeing the project.<\/p>\n<p>On the agency side, for oS3, the project team consists of:<\/p>\n<ul>\n<li><strong>Creative<\/strong>: Marta Hermanowicz (Creative Director), Pawe\u0142 Pyzik (Senior Art Director), Natalia Gregorowicz (Copywriter)<\/li>\n<\/ul>\n<ul>\n<li><strong>Social media<\/strong>: Juliusz Korwin (Social Media Director), Hanna Machnicka, Ma\u0142gorzata Kowalkowska (Social Media Team)<\/li>\n<\/ul>\n<ul>\n<li><strong>Client service<\/strong>: Luiza Szyma\u0144czak (Account Supervisor)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>On the agency side, for ONE House, the project team comprises:<\/p>\n<ul>\n<li><strong>Media strategy<\/strong>: Andrzej Charyta (Communications Manager)<\/li>\n<\/ul>\n<ul>\n<li><strong>Offline media buying<\/strong>: Katarzyna Krzy\u017caniak (Senior Communications Planner Buyer)<\/li>\n<\/ul>\n<ul>\n<li><strong>Online media buying<\/strong>: Jan Badzi\u0105g (Senior Programmatic Specialist), Ewa Str\u0105k (SEM &amp; Paid Social Specialist)<\/li>\n<\/ul>\n<ul>\n<li><strong>Client service<\/strong>: Krzysztof Sukiennik (Communications Director)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Contest landing page production:<\/p>\n<ul>\n<li><strong>Project management<\/strong>: Martyna Jurek<\/li>\n<\/ul>\n<ul>\n<li><strong>Design<\/strong>: Anna Pachnicka, Piotr Chrobak<\/li>\n<\/ul>\n<ul>\n<li><strong>Development<\/strong>: Artur Cio\u0142kiewicz, Przemys\u0142aw Abramowicz<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Rolmlecz is celebrating 50 years of being on Polish dinner tables as are the generations that grew up savoring its one-of-a-kind taste. The \u201c50 years, timeless taste\u201d campaign aims to not only remind people of the legacy of the beloved \u2018cheese with the cow on the label,\u2019 but also to introduce it to a younger audience.","protected":false},"author":1,"featured_media":10088,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>oS3 and ONE House are leading the anniversary campaign for Rolmlecz: \u201c50 years, timeless taste\u201d - Agencja marketingu 360, dom mediowy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/one-house.pl\/en\/os3-and-one-house-are-leading-the-anniversary-campaign-for-rolmlecz-50-years-timeless-taste\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"oS3 and ONE House are leading the anniversary campaign for Rolmlecz: \u201c50 years, timeless taste\u201d - Agencja marketingu 360, dom mediowy\" \/>\n<meta property=\"og:description\" content=\"Rolmlecz is celebrating 50 years of being on Polish dinner tables as are the generations that grew up savoring its one-of-a-kind taste. The \u201c50 years, timeless taste\u201d campaign aims to not only remind people of the legacy of the beloved \u2018cheese with the cow on the label,\u2019 but also to introduce it to a younger audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/one-house.pl\/en\/os3-and-one-house-are-leading-the-anniversary-campaign-for-rolmlecz-50-years-timeless-taste\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencja marketingu 360, dom mediowy\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T09:36:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-09T10:57:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/one-house.pl\/wp-content\/uploads\/2024\/10\/os3-i-one-house-prowadza-jubileuszowa-kampanie-rolmlecz-50-lat-i-zawsze-w-smak-740X740.png\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OneHouse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OneHouse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/one-house.pl\/en\/os3-and-one-house-are-leading-the-anniversary-campaign-for-rolmlecz-50-years-timeless-taste\/\",\"url\":\"https:\/\/one-house.pl\/en\/os3-and-one-house-are-leading-the-anniversary-campaign-for-rolmlecz-50-years-timeless-taste\/\",\"name\":\"oS3 and ONE House are leading the anniversary campaign for Rolmlecz: \u201c50 years, timeless taste\u201d - 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