{"id":10329,"date":"2025-01-24T10:02:11","date_gmt":"2025-01-24T09:02:11","guid":{"rendered":"https:\/\/one-house.pl\/one-house-i-os3-z-kampania-pewna-droga-do-domu-dla-biur-nieruchomosci-freedom\/"},"modified":"2025-01-24T13:40:04","modified_gmt":"2025-01-24T12:40:04","slug":"one-house-and-os3-launch-the-a-sure-path-to-home-campaign-for-freedom-real-estate","status":"publish","type":"post","link":"https:\/\/one-house.pl\/en\/one-house-and-os3-launch-the-a-sure-path-to-home-campaign-for-freedom-real-estate\/","title":{"rendered":"ONE House and oS3 launch the &#8220;A Sure Path to Home&#8221; campaign for Freedom Real Estate"},"content":{"rendered":"<p><strong>oS3 and ONE House are executing the advertising campaign titled \u201cA Sure Path to Home\u201d for Freedom, a nationwide network of real estate agencies. The campaign\u2019s messaging emphasizes that a home is a space for independence, fulfillment, and personal comfort.<\/strong><\/p>\n<p>The &#8220;A Sure Path to Home&#8221; campaign focuses on the emotions associated with the search for one\u2019s own place in the world. A home is not merely a building but a space that embodies the needs and dreams of its residents. The campaign\u2019s main message, \u201cIn Your Own Home,\u201d captures the idea of a place where you can truly be yourself, free from limitations and expectations. The ads showcase everyday moments \u2013 from sharing time with loved ones and pursuing your passions to enjoying moments of relaxation \u2013 highlighting the home as a place of safety and authenticity. Freedom aims to convey that their mission goes beyond just facilitating transactions. It wants to show that they are committed to helping people find their true sanctuary.<\/p>\n<p><strong>Watch the spot here:<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"We w\u0142asnym domu | Spot reklamowy Freedom Nieruchomo\u015bci 15s 16x9\" src=\"https:\/\/www.youtube.com\/embed\/F0imtSJt2tY?list=PLoAk2p5oeC-kTPlSvBfRElbTmQpSQAigD\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><br \/>\n<iframe loading=\"lazy\" title=\"We w\u0142asnym domu | Spot reklamowy Freedom Nieruchomo\u015bci 15s 16x9\" src=\"https:\/\/www.youtube.com\/embed\/F0imtSJt2tY?list=PLoAk2p5oeC-kTPlSvBfRElbTmQpSQAigD\" width=\"1280\" height=\"720\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/iframe><\/p>\n<p>The campaign utilizes a 360\u00b0 approach, encompassing activities on television, radio, social media, and online channels such as VOD and Display &amp; Video 360. A key component of the campaign is the airing of emotional TV commercials on major channels, as well as regional radio spots supporting local Freedom branches. These efforts are complemented by the use of innovative digital formats, including videos on YouTube, TikTok, and Pinterest, as well as ads on the Google Display Network and Meta Ads campaigns.<\/p>\n<p>The oS3 agency is handling the strategy, creative direction, and production of the TV and radio commercials. Meanwhile, ONE House is doing the media planning and purchasing, as well as producing digital materials that support the campaign in the online space.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"oS3 and ONE House are executing the advertising campaign titled \u201cA Sure Path to Home\u201d for Freedom, a nationwide network of real estate agencies. 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