{"id":10371,"date":"2025-02-10T15:49:49","date_gmt":"2025-02-10T14:49:49","guid":{"rendered":"https:\/\/one-house.pl\/?p=10371"},"modified":"2025-02-12T14:23:31","modified_gmt":"2025-02-12T13:23:31","slug":"os3-and-one-house-are-executing-the-vacation-passionately-campaign-for-urlop-pl","status":"publish","type":"post","link":"https:\/\/one-house.pl\/en\/os3-and-one-house-are-executing-the-vacation-passionately-campaign-for-urlop-pl\/","title":{"rendered":"oS3 and ONE House are executing the \u201cVacation, passionately!\u201d campaign for Urlop.pl"},"content":{"rendered":"

The oS3 and ONE House agencies, which are both part of the ONE House Group, are launching the first nationwide campaign for the Urlop.pl brand. The campaign, titled \u201cVacation, passionately!,\u201d marks the brand\u2019s first mass media campaign since it was rebranded from Fostertravel.pl to Urlop.pl in November 2024. The key goal of the campaign is to build brand awareness and highlight the key strengths of the brand\u2019s offer, such the as its unique and dependable hotel descriptions \u2013 a key competitive advantage for Urlop.pl in the online travel market.<\/strong><\/p>\n

The oS3 agency has created and produced 8-second TV spots, which serve as the centerpiece of the brand\u2019s communication strategy. The campaign combines television advertising with advanced digital formats such as Performance Max, the Google Display Network, Meta Ads, YouTube, and Display & Video 360. This integrated approach ensures a consistent and effective reach across a broad audience.<\/p>\n

See the spot: https:\/\/www.youtube.com\/@Urlop_pl<\/a><\/strong><\/p>\n

Media agency ONE House is responsible for planning and purchasing media placements across TV and digital channels and for producing the digital advertising content for the campaign. Thanks to the synergies between the agencies, the campaign has seamlessly combined the creative side with precise media planning, ensuring maximum marketing effectiveness.<\/p>\n

\u201cThe \u2018Vacation, passionately!\u2019 campaign is a key project that opens a new chapter in Urlop.pl\u2019s brand communication. Our goal is not only to build brand awareness but also to strengthen the brand\u2019s market position by highlighting the unique features of its offer,\u201d says Kamila Tatys, Senior Communications Account Manager at ONE House.<\/p>\n

The \u201cVacation, passionately!\u201d campaign aligns with Urlop.pl\u2019s long-term growth strategy, aiming to solidify its position in the online travel segment and expand its reach among target audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"The oS3 and ONE House agencies, which are both part of the ONE House Group, are launching the first nationwide campaign for the Urlop.pl brand.","protected":false},"author":1,"featured_media":10366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"acf":[],"yoast_head":"\noS3 and ONE House are executing the \u201cVacation, passionately!\u201d campaign for Urlop.pl - Agencja marketingu 360, dom mediowy<\/title>\n<meta name=\"description\" content=\"The oS3 and ONE House agencies, which are both part of the ONE House Group, are launching the first nationwide campaign for the Urlop.pl brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/one-house.pl\/en\/os3-and-one-house-are-executing-the-vacation-passionately-campaign-for-urlop-pl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"oS3 and ONE House are executing the \u201cVacation, passionately!\u201d campaign for Urlop.pl - 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