{"id":9626,"date":"2022-10-05T09:41:24","date_gmt":"2022-10-05T07:41:24","guid":{"rendered":"https:\/\/one-house.pl\/shadow-high-vs-rainbow-high-czyli-launch-czarno-bialej-kolekcji-lalek-modowych\/"},"modified":"2024-05-17T10:53:52","modified_gmt":"2024-05-17T08:53:52","slug":"shadow-high-vs-rainbow-high-introducing-the-black-and-white-fashion-doll-collection","status":"publish","type":"post","link":"https:\/\/one-house.pl\/en\/shadow-high-vs-rainbow-high-introducing-the-black-and-white-fashion-doll-collection\/","title":{"rendered":"Shadow High vs Rainbow High &#8211; Introducing the black-and-white fashion doll collection"},"content":{"rendered":"<p><strong>August @ONE House was all about creativity in black and white. We developed the launch strategy for the new collection of Shadow High dolls on Instagram, which is part of the Rainbow High project for our client MGA. What started as a single creative initiative sparked a much broader campaign, culminating in a vibrant, colorful event! So, how did we implement this project?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8213 \" src=\"http:\/\/localhost\/onehouse-onehouse\/wp-content\/uploads\/2022\/10\/shadow1.jpg\" alt=\"\" width=\"415\" height=\"552\" srcset=\"https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow1.jpg 625w, https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow1-250x333.jpg 250w, https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow1-120x160.jpg 120w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8212\" src=\"http:\/\/localhost\/onehouse-onehouse\/wp-content\/uploads\/2022\/10\/shadow2.jpg\" alt=\"\" width=\"415\" height=\"553\" srcset=\"https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow2.jpg 658w, https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow2-250x333.jpg 250w, https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow2-120x160.jpg 120w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/p>\n<p>We started by sending creative packages to influencers, which included:<\/p>\n<ul>\n<li>Boxes adorned with a black bow and filled to the brim with black-and-white balloons<\/li>\n<li>polaroids of Shadow High characters<\/li>\n<li>personalized portraits of influencers who officially joined the Shadow High team<\/li>\n<li>Shadow High dolls<\/li>\n<\/ul>\n<p>The packages were met with great enthusiasm by the influencers, and the unboxing content they shared online sparked interest in joining the #ShadowHigh team.<\/p>\n<p>In response to fan enthusiasm, we organized a contest with prizes that included a personalized portrait and light show featuring Shadow High characters. While this was happening, we ran an Instagram campaign spotlighting Shadow High School and its cast of characters and their unique talents, fueling the spirit of competition between Rainbow High and Shadow High.<\/p>\n<p>The cherry on top was the \u201cTeam Shadow High vs Team Rainbow High\u201d event we organized towards the end of August at the Be Happy Museum in Warsaw. Nearly a hundred fans took part. The set design, activities for kids, and appearances by influencers and YouTube celebrities transformed the setting into a fairytale realm filled with rainbows, glitter and contrasting greys.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-8214\" src=\"http:\/\/localhost\/onehouse-onehouse\/wp-content\/uploads\/2022\/10\/shadow3-700x463.jpg\" alt=\"\" width=\"448\" height=\"296\" data-wp-editing=\"1\" srcset=\"https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow3-700x463.jpg 700w, https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow3-250x165.jpg 250w, https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow3-768x508.jpg 768w, https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow3-120x79.jpg 120w, https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow3.jpg 781w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"296\" class=\"alignnone size-full wp-image-8243\" src=\"http:\/\/localhost\/onehouse-onehouse\/wp-content\/uploads\/2022\/10\/shadow-4.1.png\" alt=\"\" srcset=\"https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow-4.1.png 374w, https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow-4.1-250x198.png 250w, https:\/\/one-house.pl\/wp-content\/uploads\/2022\/10\/shadow-4.1-120x95.png 120w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/><\/p>\n<p>Influencers, collectors, and lucky children who won tickets to the event over the course of five contests got to play with the latest Rainbow High dolls, watch premieres of episodes of &#8220;Project Eclipse,&#8221; and take part in team competitions. Over several hours, our young fans dove into activities inspired by the Shadow and Rainbow High characters: designing and decorating backpacks, crafting jewelry and bath bombs, trying out trendy rhinestone makeup and colorful hairstyles, posing for photo shoots, and relaxing in the cinema zone with popcorn. The event concluded with a vote for their preferred school, presentation of personalized diplomas, and the handing out of gift bags featuring the dolls. All the festivities were captured in photos and on video, helping boost the brand\u2019s presence on Instagram.<\/p>\n<p>This is a prime example of the synergy between innovative activities and out-of-the-box solutions that are becoming increasingly common in our projects. We can\u2019t hide the fact that we enjoy these types of initiatives! The joy, positive emotions, engagement, and bright smiles on the faces of both children and their parents were the perfect culmination of our Shadow High launch.<\/p>\n","protected":false},"excerpt":{"rendered":"August at @ONE House was marked by black&#038;white creativity","protected":false},"author":1,"featured_media":9309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shadow High vs Rainbow High - Introducing the black-and-white fashion doll collection - Agencja marketingu 360, dom mediowy<\/title>\n<meta name=\"description\" content=\"August at @ONE House was marked by black&amp;white creativity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/one-house.pl\/en\/shadow-high-vs-rainbow-high-introducing-the-black-and-white-fashion-doll-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shadow High vs Rainbow High - 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