oS3 and ONE House are executing the advertising campaign titled “A Sure Path to Home” for Freedom, a nationwide network of real estate agencies. The campaign’s messaging emphasizes that a home is a space for independence, fulfillment, and personal comfort.
The “A Sure Path to Home” campaign focuses on the emotions associated with the search for one’s own place in the world. A home is not merely a building but a space that embodies the needs and dreams of its residents. The campaign’s main message, “In Your Own Home,” captures the idea of a place where you can truly be yourself, free from limitations and expectations. The ads showcase everyday moments – from sharing time with loved ones and pursuing your passions to enjoying moments of relaxation – highlighting the home as a place of safety and authenticity. Freedom aims to convey that their mission goes beyond just facilitating transactions. It wants to show that they are committed to helping people find their true sanctuary.
Watch the spot here:
The campaign utilizes a 360° approach, encompassing activities on television, radio, social media, and online channels such as VOD and Display & Video 360. A key component of the campaign is the airing of emotional TV commercials on major channels, as well as regional radio spots supporting local Freedom branches. These efforts are complemented by the use of innovative digital formats, including videos on YouTube, TikTok, and Pinterest, as well as ads on the Google Display Network and Meta Ads campaigns.
The oS3 agency is handling the strategy, creative direction, and production of the TV and radio commercials. Meanwhile, ONE House is doing the media planning and purchasing, as well as producing digital materials that support the campaign in the online space.
