Media agency ONE House has been tasked with preparing the strategy and doing the media planning and buying for a new campaign promoting Zatorland — Europe’s largest Animatronic Dinosaur Park. The creative concept for the campaign was developed by SoBright, an agency that ONE House has been partnering with since 2022.
The campaign launches on April 28, 2025, and will run through the end of the summer season, encompassing audiences in the Małopolska and Silesia regions.
The campaign will feature 30- and 15-second spots to be broadcast on local radio stations with high listenership. The goal is to promote Zatorland and boost ticket sales during the critical summer months, particularly among families with young children.
“This campaign is part of our ongoing collaboration with SoBright for Zatorland — a model that has proven both effective and enduring,” says Marcin Piecewicz, CEO of ONE House. “Thanks to our understanding of the local market as well as our experience in media planning, we are able to effectively reach the right audiences at the right time,” adds Piecewicz.
About Zatorland:
Zatorland is the largest Animatronic Dinosaur Park in Europe, featuring four distinct zones: a Dinosaur Park, a Mythology Park, an Insect Park, and an Amusement Park. Each area offers attractions designed to engage and entertain children, encouraging them to explore and use their imagination. Highlights include amusement park rides, a rope course, a water taxi, slides, trampolines, and mini go-karts — making it an unforgettable, dream destination for kids under 10 years old.
Learn more at: https://zatorland.pl
