9 July 2024

ONE House wins contract to provide marketing services for two Dr Wolff Group brands: Alpecin & Plantur 39

We are thrilled to announce our partnership with the Dr Wolff Group, one of Germany’s largest pharmaceutical and cosmetics manufacturers. In May 2024, we launched a campaign for the Alpecin brand (www.alpecin.pl), targeting men grappling with greying and hair loss. This year, we are starting another campaign for Dr Wolff –  this time for the Plantur 39 brand (www.plantur39.pl), which is aimed at women experiencing hair loss during menopause.

In our collaboration with the Dr Wolff Group, ONE House is responsible for media planning and buying (TV and digital), content marketing, and online campaign analytics for the Polish market.

We are proud to support the Dr Wolff Group in their initiatives on the Polish market, executing comprehensive campaigns for two key brands in their portfolio: Alpecin and Plantur 39. We believe that our experience and determination will contribute to the continued success of both brands in Poland,” says Marcin Piecewicz, CEO of ONE House.

ONE House works directly with the company’s headquarters in Bielefeld, Germany, which ensures efficient coordination of marketing activities and the achievement of marketing objectives on the Polish market.

About the Dr Wolff Group:

Dr. Wolff Group, a family-owned business with over a century of tradition, is headquartered in Bielefeld, Germany. Today, the company is a market leader in the pharmaceutical and cosmetics industries and has 875 employees. The company’s products are available in numerous countries worldwide, including Germany, the United Kingdom, France, Spain, Italy, the Netherlands, Finland, Sweden, Switzerland, Bulgaria, the Czech Republic, Poland, Singapore, Taiwan, Japan, South Korea, China, the United States, and Australia.