The oS3 and ONE House agencies, which are both part of the ONE House Group, are launching the first nationwide campaign for the Urlop.pl brand. The campaign, titled “Vacation, passionately!,” marks the brand’s first mass media campaign since it was rebranded from Fostertravel.pl to Urlop.pl in November 2024. The key goal of the campaign is to build brand awareness and highlight the key strengths of the brand’s offer, such the as its unique and dependable hotel descriptions – a key competitive advantage for Urlop.pl in the online travel market.
The oS3 agency has created and produced 8-second TV spots, which serve as the centerpiece of the brand’s communication strategy. The campaign combines television advertising with advanced digital formats such as Performance Max, the Google Display Network, Meta Ads, YouTube, and Display & Video 360. This integrated approach ensures a consistent and effective reach across a broad audience.
See the spot: https://www.youtube.com/@Urlop_pl
Media agency ONE House is responsible for planning and purchasing media placements across TV and digital channels and for producing the digital advertising content for the campaign. Thanks to the synergies between the agencies, the campaign has seamlessly combined the creative side with precise media planning, ensuring maximum marketing effectiveness.
“The ‘Vacation, passionately!’ campaign is a key project that opens a new chapter in Urlop.pl’s brand communication. Our goal is not only to build brand awareness but also to strengthen the brand’s market position by highlighting the unique features of its offer,” says Kamila Tatys, Senior Communications Account Manager at ONE House.
The “Vacation, passionately!” campaign aligns with Urlop.pl’s long-term growth strategy, aiming to solidify its position in the online travel segment and expand its reach among target audiences.
