To expand our capabilities, we have begun executing our clients’ campaigns using the Google Marketing Platform (formerly DoubleClick). The platform enables precise user acquisition with multiple options for psychographic, demographic, and geographic targeting.
By displaying banners across various websites, the Google Marketing Platform collects information about users visiting these sites to better match the ads shown on each user’s profile to their interests.
The platform’s features include:
- DoubleClick Campaign Manager (DCM),
- DoubleClick Search (DS),
- DoubleClick Bid Manager (DBM),
- DoubleClick Studio
