The ONE House agency is once again teaming up with clothing brand Sinsay, a subsidiary of LPP. The brand’s “Back to School” campaign kicked off in August 2024 in both the Polish and Romanian markets. Marketing initiatives include TV, VOD, and outdoor advertising in Poland. In Romania, the focus is on TV advertising. The campaigns in both countries will run through the end of September 2024.
Sinsay’s “Back to School” campaign promotes a wide range of clothing and school supplies with the goal of helping parents and students create the perfect ensemble for the new school year.
This is the third TV campaign ONE House has executed for Sinsay. The partnership began in August 2022 and has been growing ever since. In 2024, ONE House expanded its reach to the Romanian market, where it’s responsible for executing the TV campaign for the clothing brand.
ONE House is undertaking all media planning and buying in both TV markets. In Poland, the agency is also handling ad space purchases for VOD and out-of-home advertising.
“We’re thrilled to be able to continue our partnership with Sinsay on yet another campaign. It’s been a great honor for us, reflecting our commitment to and effectiveness in executing advertising campaigns. Our goal is to support Sinsay in strengthening its position both in Poland and across other European markets,” says Marcin Piecewicz, CEO of ONE House.
ONE House has leveraged the capabilities of its subsidiary, advertising Agency OS3, in conducting market research. OS3 provided sociological research that was instrumental in developing customer personas and strategic guidelines for Sinsay’s brand book.
