Mlekpol is launching a nationwide campaign to promote their yellow cheeses, with ONE House handling the planning and buying of TV media.
Marketing communications agency ONE House is executing the nationwide campaign for Mlekpol Dairy Cooperative in Grajewo, one of the largest producers of milk and dairy products in Poland and Europe, and focusing marketing efforts on Mlekpol’s wide range of yellow cheeses. The campaign will run from July through the end of October 2024 and aims to strengthen Mlekpol’s brand position in the yellow cheese category, highlighting the quality and variety of their products.
The campaign is being rolled out across various media, including TV and BVoD (Broadcast Video on Demand) platforms, ensuring broad reach and engagement. Its goal is to showcase the diverse types of yellow cheeses Mlekpol offers, build awareness among the target audience, and emphasize the attributes of their products through creative initiatives.
This yellow cheese campaign is yet another project being executed by the ONE House Group for the Mlekpol family of companies. The OS3 agency, in collaboration with ONE House, is running campaigns for the Rolmlecz brand. ONE House has also been responsible for planning and buying media for the Łaciate milk brand.
“We’re thrilled that our clients recognize the benefits of comprehensive service from a single advertising group, which leads to more efficient use of advertising budgets. We believe our complementary offerings and integrated approach help achieve better results and foster stronger client relationships,” says Marcin Piecewicz, CEO of ONE House.
“Expanding our collaboration to include the yellow cheese category is a testament to the success of our past projects and our commitment to driving Mlekpol’s market growth,” adds Katarzyna Baczyńska, Head of Media at ONE House.
About Mlekpol:
The Mlekpol Dairy Cooperative is based in Grajewo and is one of the largest dairy producers in Poland and Europe. For over 40 years, the company has been growing dynamically thanks to the passion and dedication of its employees, combining modern technologies with tradition. Mlekpol sources the highest quality raw materials from approximately 8,000 Polish farmers, and its products are manufactured in 14 state-of-the-art processing plants. Their products, which include Łaciate, Milko, Mazurski Smak, Białe, Rolmlecz, and Maślanka Mrągowska, are popular both in Poland and abroad. Mlekpol exports its dairy products to over 100 countries.
For more information, visit: https://mlekpol.com.pl
About ONE House:
The ONE House agency was established in 2013 as one of the first full-service marketing communication agencies in Poland, focusing on media, advertising, and digital marketing. Since 2020, it has operated as an advertising group, which, in addition to ONE House, includes the advertising agency OS3, the media house Media SWOT, and an agency specializing in silver marketing – Silver Agency. ONE House places its clients and their needs first, shares knowledge through its Marcus Academy training platform (www.marcusacademy.pl), and consistently expands its capabilities, adapting to a dynamically changing market. This year, ONE House was awarded Google Premier Partner status, which is given to only the top 3% of Google partner agencies.
For more information, visit: https://one-house.pl
About OS3:
OS3 offers services in strategy, creative, and technology. The agency takes a classic approach to marketing and advertising, where the human experience, the brand, and ideas come first. Only then does it implement the appropriate tools and formats. OS3 defies pigeonholing into contemporary industry labels like 360 or ATL/digital/BTL to chase the consumer, whose journey often starts in front of a screen and ends at the store shelf. The agency’s clients include such renowned brands as Deichmann, Volvo, Opel, CEDC/Maspex Group, Totalizator Sportowy, BPS Group Cooperative Banks, Philips, LUX MED, Unilever Poland, Resibo, Ronson Development, Amol, and TUiR Warta.
For more information, visit: https://os3.pl
