The ONE House agency has kicked off a new nationwide CSR campaign called “Hero Dogs” for the Brit brand, which is exclusively distributed in Poland by AZAN. This educational campaign began on September 2 and will run through November 30, 2024. Its main goal is to educate children, teens, and adults about dogs while also supporting the Rescue Dog Aid Fund with a donation of 50,000 PLN.
As part of the campaign, ONE House has created an interactive educational platform, www.psibohaterowie.pl, which lets users learn about the amazing senses of dogs, like hearing, sight, touch, taste, and smell. The platform is divided into six educational modules to help users understand how dogs use their “superpowers” both in everyday life and during rescue missions. Visitors can download free learning materials like PDFs and audio files and test their knowledge with an online quiz. For every correct answer, a “Dog Coin” (equivalent to 1 PLN) will be donated to the Rescue Dog Aid Fund, operated by the “Rescue Dogs” Foundation for Working Dogs.
Any visitor who answers all the quiz questions correctly will have the opportunity to participate in a contest to express their gratitude to these heroic dogs for their dedication and service. Participants can do this in the medium of their choice: prose, drawings, photos, or other forms of creative expression. Each month, 20 winners will be chosen to receive school supply kits for kids, which contain pencil cases, notebooks, shoe bags, and water bottles.
“Our latest campaign, ‘Hero Dogs,’ shows that, together with ONE House, we can create socially impactful projects that not only educate but also engage parents and children in important initiatives. We don’t just treat the support of rescue dogs, who save human lives, as a social responsibility, but also as a way to highlight how important it is for humans to live in harmony with nature. We aim to inspire empathy and responsibility while enabling direct support for these incredible animals,” says Monika Polkowska, Project Manager at AZAN.
For this campaign, ONE House is responsible for developing the website, digital content, and media planning and buying. The “Hero Dogs” campaign utilizes channels like Meta, TikTok, YouTube, and the Google Display Network, and also features collaborations with influencers.
