Ambient marketing
Ambient marketing refers to unconventional activities specifically tailored to a brand and its needs. It involves the promotion of products or services in unusual, yet interesting ways, often utilizing public locations. Some of its key features include creative messaging, interacting with the target audience, and affecting consumers on an emotional level. By leveraging its unique form, ambient marketing distinguishes a brand from its competition, enhances recognition, and evokes curiosity among consumers, while allowing brands to connect with consumers in ways that encourage brand preference. At ONE House, we work closely with you to create ambient campaigns in highly visible or unusual locations that will generate buzz and get your brand noticed.
- Unconventional actions in public spaces
- Guerilla marketing (low-cost, viral campaigns)
- Contextual activations
