BTL
BTL (Below The Line) marketing refers to communication initiatives with a narrower focus than ATL activities. These initiatives target specific, narrowly-defined audiences. BTL encompasses various advertising formats placed at the point-of-sale (POS), including printed leaflets, brochures, stands, as well as promotional items like magnets and mugs.
- POS materials (posters, flyers, wobblers, dispensers, illuminated forms, etc.)
- Promotional materials (folders, pens, etc.)
- Concepts and materials for consumer-focused promotions
