With joy and pride, we would like to announce our new initiative – the Silver Agency, which is the first marketing communications agency in Poland focusing on the 50+ consumer demographic.
The Silver Agency is being launched in response to market demand and will provide integrated marketing communications services targeted at seniors. The motto is “Connecting Generations,” which clearly connotes our aim to foster intergenerational cooperation, help people share their experiences, and bring about changes to messaging aimed at mature individuals.
Demographic trends point to an aging society. The fact that there are currently more than 14 million people over 50 living in Poland means that nearly 45% of the adult population is outside the most traditional TV demographic, the 16 – 49 age group. For advertising purposes, the age 16 – 49 group was established more than two decades ago. Over that time, the world has changed and technology has progressed. The 50-plus cohort has an extremely attractive consumer profile, with reliably predictable purchasing power.
“At Silver Agency, we always have the needs of our clients and their mature customers in mind, which is why we are able to reach that target audience with precision. We use a unique strategic approach and customizable advertising channels to reach them. We also possess the necessary data to reliably map the behaviors and needs of the 50+ age group, which increases our operational efficiency. We are convinced that our approach will mark a milestone change in the way advertisers perceive this target audience, how they market to the silver generation and how they purchase media. We want to demonstrate that it’s more effective to define consumers through the lens of their needs in the mature stages of their lives rather than by age alone,” says Sebastian Kalmus, Managing Director of the Silver Agency.
Properly identifying consumer needs and designing communication that is understandable and adapted to the lifestyles of today’s fifty- or sixty-year-olds is only half the battle. Of equal importance is precisely defining all consumer touchpoints with our message and the appropriate selection of offline and online media. At Silver Agency, we take such an approach with the ‘All for Silver Marketing’ formula, tailored to the profile of consumers aged 50/60/70+. Simultaneously, we are intensifying our efforts to develop completely unique solutions for communication with mature individuals.
For more information: www.silveragency.pl
