We are proud to report that the latest issue of Online Marketing magazine (5(78)/2024) features two articles written by our ONE House marketing professionals. This is a fantastic chance to get up to speed with the latest developments in internet data analysis and the latest strategies in SEO copywriting. Our team has created practical guides full of useful tips, with a fresh look at key aspects of online marketing.
Daniil Khaustow: “Google Analytics 4 – a panacea or a zero-cost solution?”
Is Google Analytics 4 the best choice for your company? In his article, Daniil Khaustow takes a closer look at this popular analytics platform and evaluates its strong suits and limitations. He also answers the question whether the freeware version is sufficient for effective data analysis. In this article, you will learn about:
- The analytics tools offered by Google Analytics 4, and which ones will best suit the needs of your business.
- The most efficient way to analyze data and what it is exactly that you should be monitoring.
- The most practical way to approach data analysis in order to pull the most information from it.
- The answer to the question “Are analytical tools sufficient to make sound decisions, or is a wider perspective needed?”
Daniil shares knowledge that will be useful to anyone who wishes to manage the vast troves of data available to their company, irrespective of the size of their data analytics budget.
Miłosz Kościk: “Nine best practices in SEO copywriting that you should know”
Do you run a company blog or plan to develop one? In his article, Miłosz Kościk presents the best SEO copywriting practices that can help your content achieve better search engine positioning while also meeting the expectations of your readers better. The author highlights essential questions to consider at the outset: Why am I creating a blog? and What do I aim to accomplish with it? Whether the blog is part of your marketing strategy or you’re working on behalf of a client, Miłosz’s article will guide you in planning and optimizing your content.
In the article you will learn about:
- How to create an effective content strategy that will draw visitors to your site.
- How Google’s algorithms and approaches to blog posts have changed in recent years.
- What mistakes you need to avoid so that your blog generates traffic and engages visitors.
- How artificial intelligence impacts the quality of content published online and how to prepare for upcoming changes.
Miłosz covers the basics as well as advanced SEO techniques for blogs of varying reach and aims.
If you would like to learn more about the topics covered in these articles, get in touch with us: biuro@one-house.pl.
The entire October-November issue of Online Marketing Magazine (5(78)/2024) is available at the following link: link.
