ONE House is initiating a new campaign to promote the Carnilove cat food brand, which is exclusively distributed in Poland by AZAN. The campaign, titled “Wild By Nature,” is being distributed across YouTube, TikTok, and Meta Ads platforms in order to boost brand awareness.
The primary goal of the campaign is to highlight that Carnilove cat food perfectly aligns with cats’ natural instincts. Even though most cats live in the comfort of a home, they haven’t lost their wild temperament. The campaign showcases these traits, connecting them with the unique values and benefits of the Carnilove brand.
Services provided by ONE House include strategy, as well as planning and purchasing of digital media. The campaign runs through the end of February 2025.
“Our partnership with AZAN, which began in 2022 with media buying, continues to grow and now encompasses additional areas such as digital production and SEO. We are proud to support our client in achieving their business goals by delivering comprehensive and creative solutions for them,” says Monika Wosińska, Senior Communications Account Manager at ONE House.
See the new spots:
Martyna Wojciechowska’s two cats, Biały and Szary, are both the stars of the commercials as well as the brand ambassadors for Carnilove. Wojciechowska, a widely-known traveler and journalist, shared behind-the-scenes glimpses of the unique adventure and nature-themed commercials featuring her pets on her Instagram profile:
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About AZAN:
AZAN is a leading distributor of pet food, treats, dietary supplements, and accessories for domestic animals. For years, the company has been providing the highest-quality products, ensuring the health and well-being of pets. AZAN’s portfolio includes several renowned brands such as Carnilove, Brit, Woolf, Canvit, Nutravet, and Inaba.
Learn more at: https://azan.com.pl
