ATL
ATL (Above The Line) refers to communications activities carried out via mass media, namely television, print, radio, and the internet. Of course ATL campaigns reach broad audiences, but we can also target specific groups by profiling TV, radio, print title, cinema and internet audiences. ATL activities are particularly effective in building brand awareness and shaping the brand image, while also encouraging consumers to take desired actions. At ONE House, we prepare comprehensive ATL solutions - from creative concepts to graphic design and execution.
- Creative concepts for ATL activities
- Scriptwriting and production of TV spots (30, 15 second, and others)
- Creative concepts, scriptwriting, and production of cinema spots
- Scriptwriting and production of radio spots (45, 30, 15 second)
- Sponsored billboards (8 second)
- Creative concepts for digital campaigns
- Website design
- Standard print advertisement designs
- Custom print advertisement designs (inserts, stitched inserts, etc.)
- Integrated ATL campaign concepts and execution
