Television
Television is a mass medium present in every Polish home. Due to its widespread reach, it accounts for almost half of companies' media spending. Television not only provides broad reach through nationwide stations, but it also allows precision targeting of specific audience groups through well-profiled thematic stations available on digital networks and cable TV. It is an incredibly effective medium for building brand awareness and image, as well as for encouraging viewers to take desired actions. At ONE House, we have strong working relationships with all major television broadcasters in Poland, from national networks to specialized, thematic stations.
- TV commercials (campaign spots ranging from 10 to 90 seconds)
- Sponsorship campaigns (short 8-second billboard sponsorships)
- Product placement
- Expert appearances on TV programs (introducing guests on TV talk shows)
- Road blocking (simultaneous campaigns on several stations)
- Duo-spots (two spots within a single commercial block, separated by other clients' ads)
- Advertising banners and overlays (information strip displayed during a program)
- Customized messages (e.g., congratulations / condolences after a live event)
- SMS-supported advertising (interactive SMS questions / contests related to upcoming ads)
- Brand-specific TV formats (tailored formats for brand campaigns)
- Custom projects, e.g., partnerships with stations, sponsorships
- HbbTV (hybrid advertising using internet-enabled TVs)
- Bumper ads (pre-roll or post-roll ads related to the main commercial spot)
- Integrated multiscreen campaigns (TV + VIDEO / Online TV)
- Integrated media projects (TV combined with in-store displays or digital out-of-home (DOOH))
